10:59:50 From TECH - Lex Ryan (they/them) : ---------------------- In the chat, tell us one of your key takeaways from last session! We would like you all to have your videos on if possible. ---------------------- 11:00:05 From Dean Butler : GOTTA, GOTTA, GOTTA have a website. 11:00:09 From Bill Brummel : My website really does suck! 11:00:14 From Lisa Hall : I learned my website stinks! 11:00:17 From Robert Rooy : Hello, all! 11:00:22 From Terry O'Neill : I’d give mine a B- 11:00:24 From Renee Bergan : While I think our website is in good shape, there is still much room for improvement! Appreciating the guidance!!! 11:00:30 From Susan Stern : Personality in everything! 11:00:34 From Jill Demby Guest : Need website rehab! 11:00:40 From Janet Kirchheimer : We are working to upgrade our website! 11:00:46 From Doug Block : My website needs WORK! 11:00:54 From Jill Demby Guest : It’s a systemic rebuild! All around! 11:01:00 From Robin Rosenthal : I need TWO NEW websites, plus keep a good balance between text and visuals. 11:01:04 From David Streit : The scales have fallen from my eyes!! 11:01:07 From James Buffin : Piggybacking multiple projects on a single website 11:01:15 From Bill Brummel : Booked a screening this week. 11:01:19 From Don Colacino : I need to put a higher priority on my website, from very early in my project. 11:01:24 From Terry O'Neill : Keith is chomping at the bit! 11:01:24 From Anita Modak-Truran : Working on website with insight from those 5 fantastic websites we saw. Must say I’ve looking the Anxiety Club and Master Cheese websites quite a bit for guidance and inspiration. 11:01:26 From Zhu Shen : Visuals and personality are important 11:01:28 From Terry O'Neill : Bonus material! 11:01:32 From Michelle Paymar : I need to simplify my website. 11:01:36 From Paul Steinbroner : I just finished my website www.touchpointproductions.com. I love it 11:01:39 From Robert Rooy : I like the advice of one page at a time. Seems doable 11:01:39 From Alka Raghuram : it gave me a good tools to judge the effectiveness of my website 11:01:44 From Renee Bergan : Slam! 11:01:47 From Rick Minnich : I need more than only my business website but also extra websites for each new film. I already registered a new domain for my new film. 11:02:10 From Eladio Arvelo : The earlier you build a website the better! 11:02:16 From David Streit : QUESTION: With a catalogue site, with different purposes can I have different URL pointing to it. Perhaps each URL opens a different page. 11:02:24 From Rodney Martel : Fresh eyes on any of our projects including websites a re paramount. 11:02:27 From Connie Bottinelli : “Don’t make me think” 11:02:33 From Mark Birnbaum : Working on Marketing Breakdown for three films. Whole new understanding of core audience. 11:02:52 From Jill Demby Guest : I love DONT’ MAKE ME THINK! LET’S CONNECT! 11:02:56 From Tina Datsko : Setting up a website is my next step! 11:02:57 From Wendy Lobel : People only spend 2-4 minutes on a website - drive them to the page/s that are most important for them to see! 11:03:01 From TECH - Lex Ryan (they/them) : ---------------------- In the chat, tell us one of your key takeaways from last session! We would like you all to have your videos on if possible. ---------------------- 11:03:05 From Kim Saltarski : I liked the micro tip to remove dates from laurels. 11:03:08 From Beth Miller : I took the years off our laurels last week. 11:03:12 From Alexandra Lexton : So many takeaways… predominately work, work, work. 11:03:21 From Natalie Azarov : Hi 11:03:30 From Vivien Wu : More cats 11:03:32 From Natalie Azarov : Hello from New York! 11:03:37 From DAN HABIB : Having unique site pages to highlight the unique interests of different types of partner orgs 11:03:37 From Karen Bernstein : Key takeaway: more brevity, more imagery 11:03:38 From Jill Demby Guest : YES, have to take years off my laurels. That should cost! 11:03:41 From Arlene Rimer : Separate websites for each production 11:03:47 From Donald Harrison : Especially liked Keith’s win/win recommendation for giving something to people who subscribe/signup for updates (eg., bonus content) 11:03:49 From trudi Angell : Perfect timing about the web sites! Had a team working on one version that didn’t seem to mesh with what I was needing. I’ve gotten a new designer who “gets it”! 11:04:08 From Beth Dolan : Check out our perfectly imperfect, ever-unfolding site —VP of Nat’l Programming at PBS thought our “world” was effective — however, the brief info deck preceding our meeting was the cat’s meow — thanks to all of you! 11:04:21 From Michael Jacobsohn : Michael Jacobsohn: mjacobs2008@gmail.com 11:05:07 From Beth Dolan : Would help to give you the site: strangerathome.org 11:05:39 From TECH - Lex Ryan (they/them) : ---------------------------- For folks just joining us: If you have any technical issues or questions (re Zoom) you can send a private message to me or Mark or Sarah (look for TECH at the front of our names). Please put your questions for Peter and Keith in the chat and we will call on folks later in the session to ask those questions out loud. Please keep questions relevant to what we are discussing in each session. Today we are talking about SECURING FUNDERS & SPONSORS and MONETIZING CONFERENCES. Please only put each question (about SECURING FUNDERS & SPONSORS and MONETIZING CONFERENCES) in the chat one time. If someone asks a question that you would also like to hear answered, please make note of that in the chat. ---------------------------- 11:05:40 From Mark Meatto : A cool take away for me last week: Hidden pages for specific audiences 11:05:57 From Vivien Wu : +1 to Mark takeaway 11:06:22 From Connie Bottinelli : QUESTION!! How long will these session inks be available to us after the course ends?? 11:06:25 From Beth Dolan : Ditto to Mark takeaway. 11:06:41 From TECH: Sarah Kaplan (she/her) : Connie - the recordings will be available through June 11:06:58 From Connie Bottinelli : Thanks, Sarah 11:07:03 From TECH: Sarah Kaplan (she/her) : Of course! 11:07:12 From Mark Birnbaum : I always stay away from the “I” word: investor. 11:08:31 From Heather L : @Sarah Kaplan - End of June? 11:08:42 From Allen Wolf : What are non-traditional funding sources? 11:08:42 From Susan Hackley : is Kickstarter traditional? 11:08:45 From Peter McDowell : Can you define traditional / non traditional again? I missed it 11:08:46 From Laj P. Waghray : Interested to finding out if conferences will still be relevant in the era of Zoom and all other online [latforms 11:08:48 From Desiree Ickerodt : Keith, you have a new painting in the background. Nice! 11:08:49 From Amy Jenkins : Is Kickstarter considered traditional at this point? 11:08:50 From TECH: Sarah Kaplan (she/her) : I will double check, but I believe through the end of June 11:08:51 From Pablo Miralles : Crowd funding considered traditional now? 11:08:51 From A'magine | she/they : Nearly ALL of our funds have come non-traditionally 11:09:02 From Norm - The Donut Dollies : +1 Amy Jenkins 11:09:19 From Maria Fortiz-Morse : +1 Amy 11:09:33 From Mark Birnbaum : Investors? Really? Not underwriters? It’s a lousy investment, no? 11:09:34 From Renee Bergan : +1 Amy (I’m on her team!!) 11:09:46 From Pallavi Somusetty : +1 Laj 11:09:52 From Rodney Martel : Does my IRA count as non traditional? 11:10:03 From TECH: Mark Stolaroff (he/him) : Haha Rodney! 11:10:48 From Renee Bergan : Ha ha~ 11:11:06 From Norm - The Donut Dollies : lol Rodney 11:11:09 From Renee Bergan : Only if it’s a Roth IRA!! :) 11:11:14 From TECH - Lex Ryan (they/them) : ---------------------------- Hot tip: if you need captions, you can click the CC Live Transcript button down at the bottom of your screen and select “show subtitle.” ---------------------------- 11:11:29 From Jill Demby Guest : Impressive your IRA is that big!! 11:11:46 From TECH - Lex Ryan (they/them) : ---------------------------- Please put your questions for Peter and Keith in the chat and we will call on folks later in the session to ask those questions out loud. Please keep questions relevant to what we are discussing in each session. Today we are talking about SECURING FUNDERS & SPONSORS and MONETIZING CONFERENCES. Please only put each question in the chat one time. If someone asks a question that you would also like to hear answered, please make note of that in the chat. ---------------------------- 11:11:47 From Peter McDowell : Investor is a fine term if you are telling the person (usually a friend) that it is a risky investment and that they may not recoup the investment but they may recoup it plus a potential 10% earning, IF the distribution strategy/income is sufficient. 11:14:39 From Bill Brummel : I was fortunate. But it was a lot of work. My film was funded entirely by non-traditional funders. I was turned down by at least 8 traditional funders. 11:15:16 From Elliat Graney-Saucke : Question - a lot of examples are huge sponsorship successes. Do you have examples of other projects that had smaller successes, to gage the scope of partner funding that can come in? 11:15:18 From Majida Kabariti, Jordan : Keith u change ur slides toooooo quickly! Can we get a copy of the slides please?? 11:15:47 From TECH - Lex Ryan (they/them) : We post all of the slides on the site 11:15:51 From TECH: Sarah Kaplan (she/her) : All of the slides are available on the website 11:16:23 From Therese Shechter : +1 to Elliat Graney-Saucke’s question 11:17:13 From Cynthia Salzman Mondell : What was their ticket price? How many did they sell? 11:17:47 From Joel Gershon : Maybe I missed it, what was in it for the whiskey company, name recognition? Did they keep a cut? 11:18:24 From Vivien Wu : +1 to Joel question and Cyntia question 11:18:24 From LeeAnn Dance : +1 to Cynthia Salzman’s question 11:18:28 From Julie Englander : Sorry if I missed this, but what stage was the film at for the whiskey documentary event? Did they show a trailer? 11:18:29 From Mark Meatto : +1 Joel –– What does $30K buy the whiskey company in this case? 11:18:52 From Therese Shechter : +1 to all of these : ) 11:19:02 From Anita Modak-Truran (she/her) : I tried to partner with Jack Daniels on the Faulkner Doc - Faulkner invented the “Hotty Toddy”. We went through many levels of review, and the final word was they thought he drank too much and was not good for their image. Quite disappointing. 11:19:42 From Vivien Wu : Sorry to hear Anita, Faulkner is a gem of American lit! 11:19:58 From Anita Modak-Truran (she/her) : Thanks Vivien. Love your cat comments. 11:20:13 From Amanda Dyer : QUESTION: is it feasible to get underwriters/sponsors for the film as a whole, not only tied to a screening? 11:20:27 From Kent Bassett : +1 Amanda’s question 11:20:33 From Amanda Dyer : (without a PTV broadcast) 11:20:52 From Faye Lederman : When a partner promotes your virtual event, what do they get out of it (in the example of the Bowmakers Film)? i.e. what is the hook for busy employees at a non-profit to take the time out of they take the time out of their schedules to promote your event? Is the hook that they become cosponsors and you split the profits? 11:22:28 From Pamela Sporn : What kind of PBS broadcast are you speaking about —I’m not aware that American Documentary (POV and America ReFramed) have underwriters for individual films. 11:22:43 From Elliat Graney-Saucke : Question: You made a broadcasting cut that was different than the theatrical, yes? 11:23:05 From Julie Englander : $50k at wttw in chicagoto present 11:23:11 From Robert Rooy : Had to raise $50,000 from a major foundation to get Oregon Public Television onboard as a presenting station. 11:23:19 From Susan Stern : Faye +1 My partners might be art magazines. What would they get from a virtual screening ? Half the ticket take? Hi Faye! 11:23:24 From Joel Gershon : Pamela you are right. This would be getting it on PBS through NETA or something like that. 11:23:26 From Hsuan Pan : question re: the bow makers when they promoted the film with the orchestra for the ticket sale, was the film completed? 11:23:28 From LeeAnn Dance : Some of the big stations such as WETA will charge as much as $80K. 11:23:31 From Anita Modak-Truran (she/her) : Mississippi Public Broadcast is our presenting station. No fee. 11:23:37 From Matthew Eisen : KQED charged us $50K 11:23:40 From Sam Smartt : Will the national PTV folks be interested in broadcasting your film if it’s already been broadcast on a local or regional station somewhere? 11:24:04 From DAN HABIB : Keith may get to this but be sure you check out the PBS funding standards and practices before you reach out to any potential underwriters. As I’m sure many of you have experienced, public TV is VERY cautious/meticulous when it comes to perceived or real funding conflicts of interest issues. https://d1qbemlbhjecig.cloudfront.net/prod/filer_public/pbsproducerhandbook-bento-live-pbs/2c23a14061_PBS-Funding-Standards-and-Practices.pdf 11:24:27 From Christi Cooper : Will PBS also take feature doc length or only broadcast hour? 11:24:27 From lauren levine : Hi Keith I’m not clear on how the local SAC bdcast became national - and what that means as it relates to underwriting - did you find underwriters for local and national? By national do you mean PBS took it on for National and they promoted it ? 11:24:33 From Joel Gershon : Dan+1 doubt they would take whiskey sponsorship 11:24:35 From Matthew Eisen : +1 Dan - very important! 11:24:38 From Donald Harrison : How best to pitch an underwriter when you’ve secured a presenting sponsor (we’re confirming one now), since that’s a much smaller local/regional market. Do you then go after bigger underwriters once the film’s available via NETA and has booked a bunch of other PBS shows? Not sure how the timing/strategy of this works, since we don’t know if we’ll be on 5 stations or 100. Big difference in audience and what we could pitch… 11:25:12 From Sheil Seclearr : +1 Dan 11:25:55 From Pamela Sporn : Thank you @DAN HABIB 11:26:32 From TECH - Lex Ryan (they/them) : ---------------------------- For folks just joining us: If you have any technical issues or questions (re Zoom) you can send a private message to me or Mark or Sarah (look for TECH at the front of our names). Please put your questions for Peter and Keith in the chat and we will call on folks later in the session to ask those questions out loud. Please keep questions relevant to what we are discussing in each session. Today we are talking about SECURING FUNDERS & SPONSORS and MONETIZING CONFERENCES. Please only put each question (about SECURING FUNDERS & SPONSORS and MONETIZING CONFERENCES) in the chat one time. If someone asks a question that you would also like to hear answered, please make note of that in the chat. ---------------------------- 11:27:28 From Jill Demby Guest : Can Keith please explain more about the :55 of commercials and what that entails? Any examples would be helpful. 11:28:09 From DAN HABIB : As Keith just mentioned, station relations professionals can really make a difference. I’ve gone the NETA route twice for docs and we found the key to getting underwriting (which we were able to get for both films) was to work with these station relations professionals who know the programmers personally and market the film to all the programmers. Just because it’s ‘fed’ to the programmers, it doesn’t mean they will broadcast it. Then once you can demonstrate that you have a serious plan for pickup, underwriters are more interested. 11:28:31 From Dean Butler : What’s the range of what can be raised through underwriting? 11:28:45 From Ned Augustenborg : So, essentially PBS has become a leased access entity. 11:28:46 From Matthew Eisen : Amen Dan! Our experience as well. 11:29:03 From Kathy Hassinger : My permissions are written for educational and art house films. May I submit it to PBS? 11:29:03 From Peter McDowell : What does “You’ve got to deal with delivery” mean? 11:29:24 From Amy Jenkins : Typical per-minute rate for underwriting? 11:30:08 From Alejandro Enríquez García : Can you detail the delivery part a little more? 11:30:12 From Clate Korsant : Do you need a deal w PBS first, before selling the underwriting? 11:30:40 From Anita Modak-Truran (she/her) : Is there a limit to how many underwriters you can have? 11:30:46 From Patrick Norman : how long is the typical approval process through neta, and once approved, how quickly do you need to air? trying to get a sense of how long it will take & when to work pbs into my overall release strategy. want to get the ball rolling without infringing on other windows. 11:30:47 From Polly Wells : Is public television realistic for a non standard length film, such as a short film. 11:30:48 From Donald Harrison : Thanks, Dan. Seems like I might be approaching potential underwriters w/out knowing how many stations will broadcast, but maybe a pretty good guesstimate (eg., 20-30 stations, X-million viewers)? 11:31:37 From LeeAnn Dance : Amy Jenkins, you don’t charge a per minute rate but rather determine how much you want to charge for :5, :10, :15, or :30. And nothing is set in stone. You have :55 to fill and can fill it any way you want and charge whatever you want. If a sponsor balks at $10K for :10, then you can offer less. It’s entirely up to you. 11:31:55 From Annika Iltis : +1 for Patrick’s question - what is the timeline? 11:31:58 From Sam Smartt : Perhaps I’m in the minority here, but if underwriting is only something you can do if you secure a broadcast, perhaps we should be talking in more detail about how to secure a broadcast. I think I could use a whole afternoon to unpck what was presented in the last 10 minutes, not having any prior experience with any of it. 11:32:17 From Jim Becket he/him Ojai,CA : what was the film about young and old farmers? 11:32:54 From Beth Miller : Can you share how much of the $275K underwriting that A Fine Line was able to keep in profit after fees? 11:32:58 From Roland Mesa : +1 Sam Smartt 11:33:06 From Anita Modak-Truran (she/her) : @Amy - so the limit on underwriter time is 55 seconds. 11:33:31 From Peter McDowell : Sponsorship - what do you recommend for a sponsor who has no money and wants to earn money as well? I think it could work since we share audiences. 11:34:06 From LeeAnn Dance : Anita Modak-Truran, we had 1:00 through APT. 11:34:46 From Anita Modak-Truran (she/her) : Thanks LeeAnn 11:34:58 From Sebastienne Mundheim : Are underwriters and sponsors considered donors to 501 c3? 11:35:09 From lauren levine : When you approach potential “fundraising” partner, are you telling them you are raising money to recoup your costs ?(since the film is complete and U R selling tickets). 11:35:27 From Anita Modak-Truran (she/her) : +1 Sebastienne 11:35:43 From LeeAnn Dance : Sebastienne, the money goes directly to you, so it is not a tax-deductible donation unless you funnel it through a fiscal sponsor. 11:35:47 From DAN HABIB : @Donald I think there are about public TV 300 stations, programmed by maybe 100 programmers (some program multiple stations), so a strong broadcast should probably have more than 100 stations picking it up. But you’ll need to reach out to underwriters before you know how many stations will broadcast (some make pretty last-minute decisions). So that’s why your station relations outreach plan to potential broadcasters need to show a strong effort (with some promotional $ put behind it). I found a 15-20K budget for station relation professionals - who take out ads in trade websites, etc, in addition to outreach email and calls to programmers. 11:36:18 From Hsuan Pan : question: I work at a local community station (it's a small one). Is it beneficial asking both my station and PBS (and/or other places you just mentioned) for building relationships? 11:36:40 From DAN HABIB : …But if you get a programming slot in a national strand like America ReFramed on WORLD or POV or Independent Lens (all pretty competitive) you don’t need to launch this type of campaign since they already have a hard time slot with stations. 11:36:50 From Michelle Paymar : Is it better to book more screenings at a lower price than to hold out for the chance to make more with one bigger screening? 11:37:07 From Nicole Betancourt : can you show us an example of a deck for sponsorship? 11:37:11 From Allen Wolf : Which would you recommend more: partnering with an organization and selling tickets through them or doing a sponsorship for a flat fee? If the flat fee, how do you figure out what that fee should be? 11:37:15 From Kevin White : Can you speak about TracMedia and tracking broadcasts and eyeballs as part of the process. 11:37:35 From Maria Fortiz-Morse : +1 Kevin White 11:37:44 From Javier Prato : My film “Ancient Medicines” is about the healing properties of natural psychedelics, but knowing national television is primarily financed by pharmaceutical ads, wouldn’t it be kind of counter productive for me to try distribute my film through this venue? 11:37:52 From Maria Fortiz-Morse : +1 Allen Wolf 11:37:56 From John Johns : Are you free to charge any amount that you like for PBS underwriting or are the limits to what PBS will allow? 11:38:01 From Donald Harrison : Thanks again @Dan, there’s a bit of ‘chicken v. egg’ with this kind of pitching, but I think I understand the lay of the land/timing of things to move ahead (once we get our letter from presenting PBS station…) 11:38:13 From Mimi deGruy : If you have a TVOD deal is it more difficult to find sponsors for virtual events 11:38:36 From Jonathan Viscuna : What is the definition of a PBS underwriting ? 11:39:30 From Franziska Blome : does your film have to be finished before you can approach stations and underwriters? 11:39:33 From Bronte Stahl : are these approaches feasible for raising funds for production? It seems like these are more distributions approaches which would require rough cuts, no? 11:39:41 From Pablo Miralles : Would you need all your E & O completed before submitting to NETA? 11:39:54 From Sam Smartt : +1 Bronte 11:40:10 From Jon Ornoy : +1 Bronte - you need to make some sales in order to make the film 11:40:20 From Connie Bottinelli : QUESTION - concerned some groups interested in my film might be conflict for PBS. Vested interest - such as rehab center would like to get behind film but they did rehab for subject of film. 11:42:02 From John Donvan : what is difference between "partner" and "sponsor" in this lexicon? 11:42:17 From Jill Demby Guest : Is there a list of those consultants please. Thank you 11:42:31 From Rob (he/him) and Laurie (she/her) Tranchin : To piggyback on Dan Habib’s excellent comments, it’s helpful to know that PBS programmers program by monthly themes that may be related to your film. Connect with someone inside the system to find out what these themes are so that you can target your station relations approach more effectively. 11:42:34 From Doug Block : Well, one downside of Kickstarter is the time/energy it takes 11:42:51 From Melanie Wallace : PBS is very concerned about conflict of interest with fundraising and underwriting. They have to approve everything before they agree to broadcast the film. 11:42:52 From A'magine | she/they : Crowdsourcing is a full time job to be successful. 11:42:55 From Renee Bergan : We (@a’magine and I) raised over $50k for our film At Your Cervix…via Indiegogo…it was a TON of work but really helped 11:43:20 From Renee Bergan : But ya we had a team of 3 working on it DAILY for 30 days 11:43:40 From Vivien Wu : Is that a film about childbirth? Great title 11:44:09 From A'magine | she/they : @Vivien no it’s about pelvic exams and the use of anesthetized patients to teach them to med students without consent 11:44:12 From Peter McDowell : Did an Indiegogo and raised $20K from 200 people. Yes it was a lot of work. Now I try to get $1000 donations from a smaller amount of people - much easier. 11:44:55 From Don Colacino : What’s the best way to answer the question: “How much do you need?” Do you tell them the budget amount, or choose a piece of the budget, etc.? 11:45:09 From Sam Smartt : Keith - would LOVE to hear a session about ideas you had that did NOT work and what you learned from them. More of what you’re talking about now. 11:45:11 From Donald Harrison : Ditto w/ @renee, we raised $55K on KStarter (5yrs ago) but worked it full-time for at least a month. Got some great press, though, which led to our biggest funder plus 450 backers who have stayed connected to project. Not sure I’d do another crowdsource campaign again, unless building the awareness/contacts (like Peter advised) is the primary goal. 11:45:21 From Sam Smartt : +1 Don 11:46:21 From A'magine | she/they : @Donald, we definitely built our audience with over 800 donors, and we also got a letter of interest from a distributor that would be a great fit for us because they saw our successful campaign on Indigogo 11:46:29 From DAN HABIB : Echoing others that Kickstarter is a ton of work with lots of preparation (and it does force you to hone your messaging and promotional media!), BUT as Peter said you really do end up building out your community and donor base. We stayed in touch with some people that donated a relatively small amount from our Kickstarter, and some of them ended up becoming major donors and cheerleaders for future films. 11:46:58 From Doug Block : Kickstarter might work best for finishing $ when you’re near the end (like costs for post). Especially if you have a festival premiere lined up. Then your supporters can see the film soon, rather than waiting years for you to finish your film. And can energize your release. 11:47:36 From Rick Minnich : +1 Doug 11:47:51 From Alexandra Lexton : thoughts on kickstarter vs seed and spark vs gofundme? 11:48:05 From Donald Harrison : True @doug, we just shipped out the DVDs we promised to higher backers nearly 5yrs later (some where happy to get a streaming link instead…;v) 11:48:11 From Paul Espinosa : As you approach underwriters, how do you decide how much of the underwriting spot each underwriter gets, especially when you first approach them and don't know which underwrites might eventually give the most funding. 11:50:17 From Heather MacDonald : Even if there isn’t an actual editorial conflict of interest with your sponsors/partners, what about the risk of *perceived* conflict of interest from the audience? 11:50:28 From Janet Kirchheimer : I did Indiegogo and it worked out well - when I did it, you could pick an option - if you didn't meet your target, you would still get the $ - but they would take a higher percentage. I reached my goal and so they took less. It is a boatload of work. 11:50:48 From David Streit : Besides all the labor/time cost, what is $ the cost? I mean a detailed budget. Do you have examples? Anybody? 11:52:04 From Sam Smartt : What is the right time in the production process to reach out to your regional PBS station to let them know about your project? 11:52:22 From Barbara Multer-Wellin : We used a Kansas station for our last film through APT and we are in LA 11:52:23 From Donald Harrison : @Keith, did you get an underwriter(s) for the Sacto broadcast, and then go get new/bigger underwriters once you wento NETA and got national broadcasts booked? 11:52:41 From Janice Villarosa : +Sam 11:52:41 From Rob (he/him) and Laurie (she/her) Tranchin : Be aware that your local PBS station may regard your underwriting efforts as competition to their own fundraising. Communicate early and often. 11:58:47 From DAN HABIB : It would be helpful to hear various approaches to recognizing/branding sponsors. That definitely matters to a lot of them, especially corporate sponsors. 11:59:23 From TECH - Lex Ryan (they/them) : Hot tip: If you select “speaker view” you will only see Keith and his slides. 11:59:46 From Kent Bassett : Question about conferences: we’ve been reaching out to many conferences that are happening in the next two months, but getting ignored. Is it better to reach out to conferences that are still being created, that are six months awawy? 12:00:17 From John Donvan : what about our present era of "No-In-Person-Conferences"? Impact on events, on fees? 12:01:51 From Elliat Graney-Saucke (she/they) : Question: have these conferences been in the US? Have you done conferences internationally? My experiences is that international academic conferences have very different funding available than North American ones. 12:03:25 From Chithra Jeyaram : Beyond the obvious google searches, how does one locate topic specific conference is there a film freeway of conference? 12:03:37 From Nicole Betancourt : How do you know how much they can afford or are willing to pay? in advance 12:04:16 From Will Fraser : Which filmmaker and film went to the Wild Goose Festival? 12:04:23 From Anne Davis O'Neal : Chitra +1 How do you find the conferences other than Google Search? Is there a directory or steering organization (like PND for grants is)? 12:04:41 From Elliat Graney-Saucke (she/they) : +1 12:04:46 From Wendy Lobel : +1 Anne 12:04:52 From Ruth Somalo : What if your film has a clear anti-capitalism theme? How ethical is to try and capitalize from it? 12:04:55 From Anita Modak-Truran (she/her) : I love the idea of Jazzy cats! 12:05:07 From DAN HABIB : @Maria and Karen, from my experiencing getting underwriting for films broadcast on NETA and the WORLD Channel, they don’t take any of the underwriting sponsorship money that you secure on your own. I can’t speak to presenting stations, we have not worked with presenting stations for our broadcasts. 12:05:57 From DAN HABIB : …to clarify, not broadcast ‘on’ NETA, but on stations around the country via the NETA feed to the public TV network. 12:06:23 From Mimi deGruy : When you say family foundations wanted to be recognized in a PBS broadcast how does that work? Did they contribute to the cost of the PBS fee? 12:07:28 From Peter McDowell : I want to see the Jazzy Cats documentary 12:07:33 From Chithra Jeyaram : Is there a time window for conference similar to Festival. Do they behave like festivals where you premiere matters? Like if you present in a regional conference is that a negative to being in a national conference on the same topic? Does it even matter? 12:07:36 From Amy Jenkins : Would you say that you need a somewhat “traditional” film in order to attract these “non-traditional” sources of funds like through conferences and sponsorships? How much risk-taking are these kinds of viewers willing support RE artistic vision? 12:07:40 From Myriam Zumbuehl : yes to the jazzy cat documentary 12:08:13 From Alka Raghuram : +1 Amy Jenkins 12:08:28 From Ruth Somalo : +1 Amy too 12:09:06 From John Donvan : Is a feature length film too long for a conference, given how they time their sessions? 12:09:15 From Robert Rooy : Conferences are often set in terms of schedule very much in advance. How much in advance should they be approached? 12:09:16 From Chithra Jeyaram : +1 John 12:10:35 From Mark Meatto : @John, in an earlier session Keith suggested we consider alternate length edits for conferences — eg 15m, 45m 12:10:57 From Therese Shechter : +1 Robert 12:11:04 From Kent Bassett : Q: we did a conference where 2,000 therapists watched our film, and the conference only paid us $250. They would not allow us to collect any attendee information, they used Cvent. We accepted the deal because we thought it would “drive awareness” for the film. But does that make sense? We didn’t see an uptick in web traffic or web purchases… 12:11:22 From Kimberlee Bassford : Do conferences typically just want to invite new or recent films? Just wondering if it’s too late to try the conference strategy with older films (released 5-10+ years ago but still evergreen in story). 12:11:56 From Peter McDowell : +1 to Kent - what if they give you a sucky deal? Do you say yes or walk away? I’ve had this issue as well. 12:11:58 From Sam Smartt : +1 Kent. I still have a hard time wrapping my head around a conference being willing to pay $3K for you to show 15 minutes of your film. My gut tells me this has to be an outlier. 12:12:11 From Janet Kirchheimer : Many festivals are now virtual - how does that figure in to the 90/10 or 80/20 12:12:39 From Janice Villarosa : +Kimberlee 12:12:40 From Chithra Jeyaram : +1 Kent I have interests from conference. The $$$ don’t happen though 12:13:22 From Chithra Jeyaram : Conversely did you turn down conference that did not offer fees? 12:13:30 From Pallavi Somusetty : @Chithra +1 12:14:21 From Kevin White : Niche film festivals with audiences that are key to your film can also be a great source of partnerships and sponsors. 12:14:22 From Donald Harrison : Keep in mind that Keith’s clearly a great speaker/presenter, some of us aren’t quite as comfortable in the spotlight (thus we *make* the films…). The more dynamic the speaker, the higher potential for the fee… 12:14:53 From trudi Angell : I have a very fun very relevant message to share. While listening to funding/untraditional ways... right now… a message came in onto my screen that I had received an email from one of my exec producers “ Hey, Trudi, I’m sending $3000 dollars right now to your fiscal sponsor. Let’s talk soon.” I love the synchronicity in this whole process and there is just one little facet in my life. Yahoo! 12:15:16 From Joel Gershon : Yeah, but Glenn Close narrated it. This is not a typical indie film. 12:15:17 From Renee Bergan : Wow Trudi!!! Way to go! 12:15:24 From Chithra Jeyaram : Congrats @Trudi <3 12:15:30 From Chris Bournea : Congratulations, Trudi! 12:15:49 From Sam Smartt : Keith would festivals agree with you that these conference screenings aren’t a premiere conflict if they knew they were happening? Or is it just the case that we don’t tell festivals about them at all because we’ve decided they are private and don’t need to be listed on the festival submission? 12:15:51 From Wendy Lobel : Way to go, Trudy! 12:16:21 From Janice Villarosa : +Sam 12:16:22 From Anita Modak-Truran (she/her) : Congrats Trudi!! 12:16:53 From Joseph Applebaum : Keith - Why would conferences wave fees for someone to attend? 12:17:08 From Rick Minnich : Wow, Trudi! Way to go! 12:17:24 From Elliat Graney-Saucke (she/they) : @Joseph, yes, he has mentioned getting fees waved when asked if you pitch your film 12:17:28 From Janice Villarosa : Congrats Trudi! 12:17:35 From Myriam Zumbuehl : congrats trudy! you are aligned 12:18:01 From trudi Angell : My fiscal sponsors are From the Heart Productions. They focus on trusting in the universe and believing in success, etc. A little woo woo maybe, but hey, I’m a believer! 12:18:02 From Peter McDowell : Trudy, you are RECHARGED 12:18:30 From Rick Minnich : @Trudi, I’m also with FTH. Carol is great! 12:18:55 From Michael Jacobsohn : What are your feelings and experience about promoting a filmmaker versus a specific film? Do you think conferences make sense? 12:19:03 From Rod Martel (Minneapolis) : Can we, at some time, address the role of the LENGTH of our film relative to the financial success of that film? 12:19:07 From Elliat Graney-Saucke (she/they) : @Trudi, love that! Totally all about trusting the universe. The Artists Way is very helpful in positive thinking and creative process for that too. 12:20:10 From Kent Bassett : A tip about festivals: some of them will pay festival fees. For example, my friend who made a film about a Jewish comedian (Standing Up) made a couple dozen ~$500 screening fees. All the programmers talked to each other and it wasn’t even much work to get booked on the Jewish film festival circuit. 12:20:58 From Wendy Lobel : Brilliant. 12:22:08 From Anita Modak-Truran (she/her) : @Elliat, I agree with you about The Artists Way - there’s a lot to be said about the power of positive thinking. 12:28:00 From Dean Butler : What is CTA 12:28:02 From Pamela Sporn : What is a CTA? 12:28:17 From Jon Ornoy : call to action 12:28:24 From Sam Smartt : call to action 12:29:29 From Sebastienne Mundheim : Hey Keith and Peter, if you get on a college/university broadcast, will that undermine possibility for getting broadcast through PBS? 12:30:14 From Beth Dolan : Call To Action. 12:30:32 From TECH - Lex Ryan (they/them) : ---------------------------- TO DISCUSS IN BREAKOUT ROOMS: What is a non-traditional/innovative approach to funding that you’ve had success with? ---------------------------- 12:30:34 From Vicki Topaz : Wonderful and exciting news Trudi. What is the title of your film, I missed it. Love From the Heart. (from Vicki Topaz) 12:30:43 From Myriam Zumbuehl : I have a question about: work in progress films - i mean its not colour graded? sound? and i show raw work in progress? 12:30:45 From Nicole Betancourt : do you have an example of sponsor proposal for a film 12:30:49 From Dean Butler : What’s the best way to connect with Peter and Keith directly? 12:51:37 From Peter McDowell - www.jimmyinsaigon.com : peter@petermcdowell.com 12:51:54 From Shannon Eckstein : There was only 2 of us in our group 12:52:04 From Anita Modak-Truran (she/her) : @Lynette - you need to share with the group what you told us. 12:52:08 From Mark Birnbaum : from Mark: markrbirnbaum@gmail.com 12:52:37 From Melanie Wallace : If there is an interest in climate change you can see on this website 5 short videos about climate feedback loops 12:52:37 From Michael Jacobsohn : Michael Jacobsohn, in ference to Babylon Kino in Berlin: mjacobs2008@gmail.com 12:52:45 From Melanie Wallace : www.feedbackloopsclimate.com 12:53:00 From Judy Branfman : I thought house parties were traditional! LOL They are wonderful! 12:53:01 From Shannon Eckstein : Which was actually kinda nice 12:53:08 From Mike Sullivan : Mike Sullivan - msullivan@paulistproductions.org 12:54:50 From Sheila Ganz : One thing I do is tell people with $100 donation they get their name in the credits of the film. Worked well 12:55:07 From John Donvan : question that gripped our breakout: will doing conferences BEFORE a PBS deal discourage PBS's interest in your film. Sort of by blowing the "exclusive". 12:55:10 From Wendy Lobel : I want to have screenings at comedy clubs- if they invite their email list of comedians and patrons of the club, this is considered a private event? 12:55:13 From Myriam Zumbuehl : great input sheila!! thank you 12:55:36 From Allen Wolf : When you do virtual screenings, is it acceptable to do a 40/60 split between the partner and film? 12:55:46 From Sam Smartt : +1 Sheila… would love to chat more about strategies for selling credits and to what extent people do that 12:55:49 From Sheila Ganz : You're welcome" 12:55:51 From Ned Augustenborg : What is the spread for PBS fees? 12:55:53 From Alex Leff : A question we had: how many months BEFORE a conference is optimal to reach out to them? 12:56:02 From Alex Leff : And when is it too late? 12:56:05 From Christopher Dawes : QUESTION: A few filmmakers I know will “amplify” each other’s social media posts. Have you used other filmmakers in a similar way to have them promote your film to their list and vice versa? 12:56:32 From Alka Raghuram : Hi Keith and Peter, at what stage of the film do you come on board and could you share your rates? 12:56:58 From Doug Block : +1 @Alex 12:57:09 From Majida Kabariti, Jordan : In a bit she’ll any organizations u know of that are interested in educating the public against nuclear energy power plants. Film has an environmental/human rights/corruption issues 12:57:24 From Majida Kabariti, Jordan : Nutshell 12:57:45 From Therese Shechter : @Christopher I have done some nice co-promotion with authors who have written on the subjects on my film. 12:58:26 From Mark Birnbaum : =1 Alka 12:58:36 From Anita Modak-Truran (she/her) : @Therese, I’m interested in what you did for copromotions with authors who have written on the subjects. 12:59:34 From Lillian Glass : Who do you go to in these corporations for underwriting? Is it the marketing Department 13:00:41 From DAN HABIB : +1 Lillian. And have you had success cold-calling/emailing a corporate entity first, or did you typically make a connection at a conference, etc, first? 13:00:51 From Anita Modak-Truran (she/her) : I’ve been directed to the marketing departments, who then send me to their outside people who represent them. 13:01:38 From A'magine | she/they : I had an example of funding 13:01:58 From Therese Shechter : @anita - for a few screenings, I did the Q&A with the author and her books were available for sale at the event. I’ve also done articles where we kind of interviewed each other. 13:02:16 From Sebastienne Mundheim : Will we remain in some kind of thread/electronic network post class? It would be great to look into cross promotion opportunities/partnerships among filmmakers. Could we make a directory with thematics for sorting, or questions we are trying to answer where we could pool resources? 13:02:16 From Kevin White : My experience is that sometimes underwriters want to see documentation of audience numbers, which can be a challenge to actually get from PBS. Aside from TracMedia how did you document eyeballs? 13:02:17 From Therese Shechter : @anita - and of course lots of social media promotion of each other’s projects. 13:02:17 From Anita Modak-Truran (she/her) : Thanks Therese. 13:02:35 From Wendy Lobel : Great question!! 13:02:54 From Alexandra Lexton : @sebastienne much needed. 13:03:11 From Jill Demby Guest : There is someone who wants to launch a home screening series for my film. Looking for advice on what compensation structure I could put forward for filmmaker and ticket sales. 13:05:04 From Lance Murphey : Keith, what points did you make in 7 minutes? 13:05:35 From Anita Modak-Truran (she/her) : Great session. I have to go to a work meeting. 13:05:39 From Mark Birnbaum : Was the 7 minutes live or virtual? 13:05:51 From Martha Jackson : If you want to be on PBS, will they allow you to also distribute your film other ways simultaneously? 13:08:18 From Majida Kabariti, Jordan : How does fundraising for your finished film work with tax? 13:08:59 From CJ Crim : This is great info. I need to go. See everyone next week! 13:09:02 From DAN HABIB : Do you get pushback on your 3K fee now that conferences have gone virtual for the foreseeable future vs. in person? 13:09:13 From TECH - Lex Ryan (they/them) : Thanks for joining us, CJ! 13:09:13 From Elliat Graney-Saucke (she/they) : @Majida - it’s considered taxable income 13:10:02 From Amy Jenkins : The likelihood of large conferences in-person anytime soon seems low, and maybe won’t resume in the same way as before. It seems like we should mainly be discussing virtual at this point. 13:11:20 From Elliat Graney-Saucke (she/they) : Thank you to speaking to this!! This is really helpful - I have this situation now and am friends with the other director and trying to figure out how we can support each other within industry 13:11:37 From Majida Kabariti, Jordan : can we put ourselves on a group purely for feedback and helping each other with info etc 13:11:38 From Melanie Wallace : There is a great feature doc on NOVA tonight called Picture a Scientist 9 pm EST PBS 13:12:11 From Christopher Dawes : stack 13:13:24 From Renee Bergan : YES that’s right, $4k 13:17:15 From Myriam Zumbuehl : jill enormeous is a good amout!! 13:17:21 From Myriam Zumbuehl : amount i mean 13:17:48 From Rod Martel (Minneapolis) : Jill, sounds like the Weimar SALON culture... 13:18:28 From Jill Demby Guest : Salon for sure! 13:19:07 From Elliat Graney-Saucke (she/they) : You can also have the host drive matching donations 13:19:13 From Mark Meatto : You can also try to work with the host to establish a target goal for the evening 13:19:35 From Rob (he/him) and Laurie (she/her) Tranchin : What is film about? 13:19:36 From LeeAnn Dance : Need to leave to get cat to vet. Thanks for great session! 13:19:42 From maurizio benazzo : Collect donation and split 50/50. That is what we are doing. Either with a minimum guaranteed or not . 13:19:47 From Majida Kabariti, Jordan : How do we find these Keith? 13:19:49 From Mark Meatto : then host can help you meet that goal 13:20:35 From Steve Byrne, Detroit : It would be great to have the host target a couple of pre-planned contributions in advance from others, as well. Create the environment of peer-pressured giving. DOC Society does this at its events. 13:20:48 From Rod Martel (Minneapolis) : With wealthy people, it's not about asking for donations. It is more about offering them a way to be part of your amazing adventure. 13:20:55 From Don Colacino : You mean a shill? :) 13:21:49 From Julie Englander : I have to jump off, thanks for another great session! 13:21:55 From David Pelcyger : Great session today. Really helpful. Thanks. See you next week. 13:22:42 From maurizio benazzo : Rod. Agree, donations is not good word. Contribution is much better. And enrolling them in your cause is the way. 13:24:27 From Kevin White : +! Steve, getting the host to pitch for you in advance of the home party and at the home party is essential to success. Wealthy folks are used to this and go to each others events. They come to the event knowing they are going to donate. 13:24:38 From Janet Kirchheimer : Agreed Rod and Maruizio - it's about having them being a part of something - getting their name on something. 13:24:56 From Christopher Dawes : There is Directory of Special Libraries and Information Centers, which is only available in print in public libraries, but at least narrows down institutions affiliated with a cause(s), such as gerontology, LGBT, etc. 13:25:01 From Polly Wells : Associations often put on conferences. There are guides to associations that could help you find the topic areas that relate to a given film. 13:26:02 From Doug Block : The Fundraising Houseparty by Morrie Warshawski is a very helpful book 13:27:09 From Kevin White : +1 Doug 13:27:16 From Connie Bottinelli : +1 Doug 13:27:19 From Sam Smartt : Keith I think this kind of behind the scenes how you would actually do this research is really helpful. I’d love more windows into the nitty gritty of your process to compliment the big picture content from the course. 13:27:43 From Zhu Shen : Keith, what's the rocket search website where you get people's email? 13:27:53 From Doug Block : Rocket Reach 13:28:18 From Zhu Shen : Thanks Doug 13:28:30 From Keith Ochwat (he/him) : here’s the flow: google search>linkedin>rocket reach 13:28:59 From Zhu Shen : Thanks Keith 13:29:14 From Elliat Graney-Saucke (she/they) : Can we also attend the non-Wednesday if we are also attending Wednesday? 13:29:28 From Elliat Graney-Saucke (she/they) : ok, thanks! 13:30:22 From Lisa Hall : Thank you so much! i have to leave at this time.So glad to be with you all. 13:30:47 From Odette Scott : Great, I’m curious about that! 13:30:52 From Elliat Graney-Saucke (she/they) : Thank you!! That’s a huge question about the websites!!! 13:30:52 From Polly Wells : I’m doing a Show&Tell virtual screening of my film We Began to Sing - today through Saturday, with Q&A event on Thursday @ 7:30 pm ET It’s free. https://watch.showandtell.film/watch/ we_began_to_sing. 13:31:08 From Dean Butler : What’s your website? 13:31:24 From Elliat Graney-Saucke (she/they) : Cool, thanks for sharing Polly! 13:31:33 From Keith Ochwat (he/him) : Non-Traditional Cuts for Non-Traditional Fundraising….Editing for Fundraising — 90 min free online workshop tomorrow, Thursday, 4/15 1pm PT RSVP here: https://calendly.com/showandtellfilm/editing-for-fundraising 13:31:40 From Odette Scott : Thanks Polly! 13:31:45 From Alex Leff : Awesome, thank you! 13:31:51 From Keith Ochwat (he/him) : this is a webinar I’ll be hosting tomorrow with Karen Everett. Feel free to come! 13:32:13 From Renee Bergan : @Keith, yes already in my calendar! 13:32:30 From A'magine | she/they : THANK YOU!! 13:32:32 From Paul Espinosa : Thanks Keith & Peter for another great session. 13:32:36 From Therese Shechter : thank you! 13:32:41 From Renee Bergan : ONE QUESTION…how long do we have access to the recordings once the class is over? 13:32:44 From Janice Villarosa : Thank you! 13:32:45 From Doug Block : Thanks, all! 13:32:47 From Robert Rooy : Very helpful; thanks P & K! 13:32:49 From Wendy Lobel : THANK YOU! Love this course. 13:32:52 From Vicki Topaz : Thank you, great session. 13:32:55 From Chithra Jeyaram : Plus 1 Renee 13:32:57 From Cynthia Salzman Mondell : Thank you. 13:33:00 From Rick Minnich : Thanks for another great session! 13:33:00 From Larry Confino : Thanks Peter and Keith! Great info as usual… 13:33:00 From Anne Davis O'Neal : Thanks to all! 13:33:00 From Odette Scott : Thank you 13:33:03 From Mark Meatto : great session thank you! 13:33:04 From Donald Harrison : Thanks again. 13:33:04 From Elliat Graney-Saucke (she/they) : I’ll be there! Thanks Keith! 13:33:07 From Kim Saltarski : big thanks! 13:33:09 From Michael Johnson : Thank you! 13:33:11 From Keith Ochwat (he/him) : RSVP here: https://calendly.com/showandtellfilm/editing-for-fundraising 13:33:12 From Dean Butler : Thank you very much. 13:33:12 From Blair Naujok : Thank you 13:33:15 From Kathy Hassinger : Thank You! 13:33:25 From Elliat Graney-Saucke (she/they) : YES! This film community is so energizing!! 13:33:26 From Michelle Paymar : Thanks so much - head swimming...